Look, we need to talk about nonprofit email marketing. Not because it's trendy, but because it's probably the most underutilized powerhouse in your fundraising toolkit. Here's the thing: your supporters actually want to hear from you. They're opening emails at higher rates than almost any other industry. But turning those opens into meaningful engagement? That's…
Looking to master nonprofit email marketing? Here's the thing: it's not just about picking any platform off the shelf. Email drives 33% of donor inspiration to give (Nptechforgood) , which means your choice of software can make or break your fundraising results. Implementing peer to peer fundraising best practices can significantly enhance your outreach efforts.…
Look, here's the thing: cutting through the noise in your donors' inboxes feels like a daily uphill battle. You're competing with everything from cat videos to urgent work emails, and somewhere in that chaos, you need your message to land. That's where humor comes in. We've found that funny donation messages do more than just…
Look, if you're like most nonprofits, you're probably treating your donors like one big homogeneous blob. But here's the thing: the retired teacher dropping $20 each month? She's got nothing in common with the tech executive hunting for measurable ROI. Donor personas are semi-fictional profiles of your ideal supporters, built from real data on demographics,…
Look, here's the thing about nonprofit communications: most of us are drowning in activity but starving for strategy. You're posting on Instagram, drafting newsletters, sending thank-you notes, and somehow still wondering why donors aren't sticking around. Sound familiar? As we anticipate evolving trends, developing effective fundraising strategies for nonprofits in 2026 will be crucial to…
Look, here's the thing about your mission statement. It's not just some corporate-speak you slap on your About page and forget. It's actually the strategic anchor that drives donor trust, keeps your team aligned, and turns casual supporters into repeat givers. In this piece, we're going to break down exactly what makes a mission statement…
Looking at the nonprofit sector today, there's a pretty clear shift happening. Donors are scrolling faster, screens are getting smaller, and attention spans? Well, let's just say they're not getting any longer. Short donation messages have become the secret weapon for nonprofits that actually convert browsers into givers. In this post, we'll walk through why…
When you need supporters to show up right now, texting them works in ways that email just can't. We're not saying email is dead (definitely not!), but when you look at the numbers, SMS has this immediate quality that cuts through the noise. Think about your own phone habits for a second. You probably check…
Look, we've all seen those awkward fundraising emails that feel more robotic than a 1980s sci-fi movie (yes, that reference is cheesy, but it fits). Here's the thing: peer-to-peer fundraising emails can be one of your most powerful tools, but only if they actually connect with people. The difference between a supporter who raises $100…
So here's the thing about peer-to-peer fundraising. It turns your supporters into your fundraising team, letting them tap their personal networks on behalf of your mission. And when you're planning for 2026, this approach gives you exponential reach while dramatically cutting donor acquisition costs. Look, the top 30 U.S. P2P programs raised $1.14 billion in…
You know that sinking feeling when you send an email to your donor list and… crickets? We've all been there. Your message gets lost in the chaos of overflowing inboxes, buried beneath promotional offers and work threads. Here's the thing: the emails that actually get opened, read, and clicked aren't necessarily the ones with the…
Look, the fundraising world isn't what it used to be. In 2026, nonprofits crushing it are the ones who've stopped treating marketing like a megaphone and started building it like relationship infrastructure. The sweet spot? That's where sophisticated tech meets authentic storytelling, where data deepens human connections instead of replacing them. Here's what we've learned…
Look, your nonprofit's mission matters. We all know that. But here's the thing: if supporters don't recognize, remember, or trust your organization, even the most meaningful work struggles to gain the resources it needs to thrive. Your nonprofit brand? It's the bridge between your mission and your supporters' willingness to give. In today's crowded nonprofit…