You know what separates nonprofits that survive from those that actually thrive? It's not flashy campaigns or viral moments. It's the quiet power of recurring donors who show up month after month, creating the kind of stable foundation that lets you plan beyond next quarter's panic. Effective communications strategies for nonprofits are crucial in building…
Donor retention basically tracks how many of your supporters stick around year after year, while upgrades transform those one-time gifts into recurring donations or bump up existing amounts. And honestly? The industry data is pretty brutal. Nonprofits retain just 42.6% of donors on average (AFP 2022), with new donor retention sitting at a dismal 14-18.5%.…
Look, we need to talk about thank you letters. I know, I know, it's not exactly the sexiest topic in fundraising. Most of us would rather obsess over that next big gala or dream up clever acquisition campaigns. But here's the thing: that humble thank you note sitting in your drafts folder? It's quietly determining…
When a donor clicks "submit" on your donation form, they've just voted with their wallet that your mission matters. What happens in the next 48 hours will largely determine whether they ever vote again. Here's the thing: your acknowledgment letter isn't just polite. It's your retention secret weapon. And we're going to show you exactly…